Kim Catrall is the new face of the Farfetch campaign


If you missed Samantha Jones in the revival series of the legendary Sex and the City, don't despair. This hilarious and unique actress has now worked in fashion, not just anyone, but Farfetch's. Catrall joins actor Josh Hartnett and musicians Maria Isabel and Steve Lacy as new faces in the brand's #YouChoiceYourFarfetch campaign.

The brand's new campaign is a follow-up to its September 2021 issue, titled The Art of Choice, featuring photos of Magnum. The new inspiration comes from mood board culture, which perfectly portrays fashion and connects it to history and pop culture. Every star, face of the campaign, communicated their personal favorites from the early days. In the campaign photos, Catrall is presented as an ultra-stylish and fabulous personality. This was achieved through tailored pieces, such as a cream-yellow silk trench coat and a pink and blue houndstooth jacket. Accessories are also available. Fashion accessories are a Prada bag and pastel satin mules. Her choice is the perfect interpretation of Samantha's '60s style.

Catrall was chosen to be the face of the brand because of their popularity and common references as fashion icons of the modern fashion age. Her unique role in SATC is also a plus. In a brand statement, they explained that their vision was to finally communicate with consumers through a campaign that had no expectations of expressing themselves through fashion. The faces of the event are fashion lovers of different ages and style preferences. They choose pieces that make them feel empowered and confident.

Here are some articles from Farfetch that are considered Samantha-approved:

Satin coat

Just like in the promotional image, a satin coat is one of those garments that can easily redefine a personal style and add glamour and style. This pink option is perfect for the coming spring.

Alberta Ferretti Double-Breasted Duchess Satin Coat

Leather pants

For those who are ready to channel their inner punk and rebellious styles with elegance and sensuality, these leather pants are the perfect addition to the spring wardrobe collection. It pairs perfectly with heels for an elegant look, or with sneakers for a more impactful look.

Company Logo Print Off-White Leather Trousers


To elevate the glamour at night, the blazer is a must-have in your spring wardrobe collection. Rich color choices, become a classic item that supports trend changes.

Versace houndstooth jacquard blazer

White sneakers

There is nothing more elegant and eye-catching than white sneakers. Tennis-inspired sneakers are the perfect pairing for casual, formal or even semi-formal pieces. White sneakers are a classic that every woman should have in her closet, and this season Farfetch has the best advice.

Saint Laurent Andie Low Top Sneakers

WriterMaja Krdzicfrom Macedonia